Social Media Hub

Welcome to the ACE Social Media Hub!

Here you can find all of ACE social media tips to improve your marketing across Instagram, Facebook and LinkedIn

Click on the tabs for more information

Meta Verification for Instagram Profiles

Meta Verified is a paid subscription for eligible profiles to help establish their presence and exposure on Instagram and Facebook.
This subscription comes with benefits that are only accessible to eligible profiles that successfully complete the verification process
Your paid verification badge will be displayed; on your profile, in the comments section, in search results, in direct messages next to your profile picture and In Reels, Stories, and your Feed.

Some Meta Verified benefits include;
Account protection. Get added protection from impersonation with proactive account monitoring.
Verified badge. Help your community know it’s the real you with a verified badge.
Even with an existing verified badge based on previous requirements, you can still sign up for Meta Verified.

WhatsApp channels have been launched to over 150 countries.

Channels are a new, private way of receiving updates from individuals and organisations on the platform. You can now follow sports team channels, artists, and thought leaders right within WhatsApp.
Channels are separate from your normal chats on WhatsApp; the channels you follow are not visible to other followers, and following a channel will not reveal your phone number to the admin or other followers. The personal information of both admins and followers is protected.
Some Key features to help navigate WhatsApp Channels
Enhanced Directory: Find new, active, or popular channels or follow channels that are automatically filtered based on your country.
Reactions: React or give feedback using emojis. Your reactions are not shown to other followers.
Forwarding: When forwarding an Update, it will automatically include a link back to the channel so people can find out more.
Editing: Admins will soon have up to 30 days to make changes to their Updates before they are automatically deleted from the servers.
Subsequently, WhatsApp will make it possible for everyone to create a channel. They will continue to add more features and expand Channels based on the feedback they receive from users. Follow the official WhatsApp Channel or visit https://blog.whatsapp.com/ to stay updated on new developments.

WhatsApp Introduces screen sharing for video calls.

Have you used the new WhatsApp screen sharing feature?
WhatsApp has a new screen sharing feature for video sharing. This feature is convenient for both personal and professional commitments.
You can now enjoy video calls in landscape mode, making your sharing and viewing experience during video calls more alluring. You can also browse through images in your gallery with friends and family or provide technical assistance to your contacts in real time.
Are you one to conduct business or meetings on WhatsApp? With this feature, you can share your screen while collaborating or deliberating on work documents. Screen sharing is necessary for video conferencing, and WhatsApp has upscaled by introducing this feature to users on Android, iOS, and desktops.
By clicking on the designated ‘Share’ icon, users can choose between sharing a specific application or their entire screen. This applies to recent WhatsApp updates. Update now to enjoy this new feature.

Twitter is now the new ‘X’ app

Did your Twitter logo change to an X? Here's why!
Twitter is envisioned to become X, the Everything app. The Twitter logo has been transformed into an 'X' after almost two decades of being represented by the iconic blue bird.
Since purchasing Twitter for $44 Billion in October 2022, Elon Musk has shared his vision for an app that would provide diverse services beyond social media, similar to WeChat a Chinese instant messaging app.
Chairman Elon Musk and CEO Linda Yaccarino of X/Twitter unveiled the new logo and confirmed the use of this logo in subsequent tweets, signifying the imminent end of the Twitter brand. In a blog post by Linda Yaccarino titled 'Building the Future of X,' they share with us a number of updates made over the 9-month period since November 2022, including:
7/05 The launch of new account analytics for subscribers
7/06 New job listings feature for verified organisations
7/12 Expanded their enforcement philosophy, Freedom of speech, Not Freedom of Reach
7/21 Direct Messaging feature update, resulting in a 70% reduction in spam
7/24 X is introduced to the world!
With all the new features and updates, business profiles and general users can optimise their presence on the app. And with the new job listing feature and the platform's vast usage and diverse user base, hiring organisations can potentially recruit a wider selection of candidates from various geographic regions and backgrounds.

Introducing Threads the new text-based social media app

Mark Zuckerberg of Facebook and IG, has introduced an exciting new app called Threads. Threads, like Twitter, is a text-based social media app where you can post and get real-time updates.
Threads was put together by the original Instagram team for all Instagram account holders (creators, businesses, and casual users) and is currently accessible in over 100 countries, except the EU.
Though no ads or monetization features are available on threads at this time, business owners and creators can focus on exploring threads to build customer value and then channel it into business value creation.

Investing in chatbots to improve customer service

Chatbots are AI-powered tools that imitate human conversations to provide customer service support through text and voice interactions. They are automated and available to assist customers at any time, regardless of business hours.
Social media chatbots can be valuable for businesses, as they help increase engagement on social media platforms and provide proactive customer service.
They can be used to welcome visitors to your social media pages with a greeting message or send promotional offers to repeat visitors.

Make more use of Instagram Live.

Social media live streaming is a great marketing blueprint for your business. It is a real-time feedback system which allows you to connect with existing customers while expanding your reach simultaneously.
In using social media live streaming, you can; plan consistent periods to go live, organise a Q&A session and educate your audience on new products and services.

Social media monitoring and listening tools

Social media monitoring and listening are essential components of social media analytics that aid in brand building and identifying trends.
Social media monitoring and listening tools enable your business to gain valuable insights by searching the internet for mentions of your brand, your competitors, and other keywords you may scout.
These tools analyse data from social networks, which helps identify top-performing content, thus allowing you to allocate more time, energy, and resources towards producing more effective content

Include clear call-to-actions in your posts

Including a call-to-action (CTA) in your feed post captions, stories and reels are one of the most simple and effective ways to boost engagement and drive traffic back to your blog.

Share your posts on Instagram stories

Instagram stories are one of the best tools to drive traffic back as it will be like promoting your post.

For the best results, make sure you're drawing as much attention as possible. Have you tried customised stories templates, or simply add some GIFs.

Finally to keep your stories save them as a highlight.

Tease your content in the captions

Think of your captions as a storytelling opportunity to tease your content and convince the viewers that they need to know more.
Use captions to entice the audience with intriguing snippets, and then invite your audience to read more.

Prioritise video and high-impact visuals

The Instagram algorithm is prioritising video content more than pictures. This means for greater engagement videos and reels are better.

So even if it's a quick Reel chatting about the content of your latest post this will likely deliver better results and greater engagement.

Organise your feed with an Instagram grid planner

Organise your posts with a grid planner.

The planner allows you to preview and rearrange your feed before you post, helping you to organise your feed the way you want viewers to see it.

Using a scheduling tool would make uploading easier

Make uploading easier with a scheduling tool such as Later or Canva.

You can prepare and schedule content for your social media platforms like Instagram, Pinterest, LinkedIn, Twitter, TikTok, and Facebook without any difficulties.

Calculate the best time to get the most engagement

Knowing the best times to post on Instagram can increase both reach and engagement.

But calculating your best time to post takes effort, you have to manually track when you share a post and how it performs, for at least one month. Use insight tools to help you learn about your types of posts and exactly when to post them.

Start with just one platform

The first rule of social media dominance is to focus on one platform at a time. Engaging with people in one place is better than splitting your attention between different platforms.

Either Facebook, Instagram, TikTok, YouTube, or LinkedIn are great platforms to start with. Once you have mastered your content you can start sharing between platforms.

Repurpose content across social media

Posting identical content on every platform is easy but not recommended.

Repurpose your social media content, save time and make the best of your hard work.
Each platform has a different way of working. For example LinkedIn is more business focus and Instagram is more casual so we would make slight tweaks to the visuals and content to post on both platforms. Reach more people with bespoke content.

Build your social media team

Having people who manage your social media can take some workload away from you so you can get on with running your business.

Social media is one of the most time-consuming tasks. Save time either having your social media fully managed, a post created, or buy a stack of templates to work faster.

Leverage the power of influencer marketing

If you want to grow your business, there is an influencer for everything.

Find someone to help you promote your brand and grow your audience. Influencer marketing is the fastest-growing channel open to businesses of all sizes.
Find an influencer who suits your business, check their rates, like other marketing tactics, test and check if they work for your brand. Research shows that 90% of brands believe in the power of influencer marketing.

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